Two day event packed with info on leading events industry issues delivered by people who know their stuff.
The main thing that I got from this was an understanding of how very good we are as an industry in engaging with user experience so that behaviours are mobilised and brands are activated. However it also struck me that it would benefit us as an industry to know more about why we are so good at this at a strategic and theoretical level. Economic, social and environmental measurements (i.e. triple bottom line) is a framework within which we can start to measure and monitor. LOCOG is requesting specific sustainability deliverables from all their contractors….the hand does have to fit the glove of course (more about that later) but if we use this opportunity wisely the biggest positive legacy could very well be for our industry.
Email me if you want a copy of my presentation slides which looks at LOCOG requirements in more detail.
It’s now a year to go until the biggest show on earth comes to town. And sustainability, and of course the debate over BS8901 and ISO14001, is very much back on the agenda particularly given Locog’s stance on verifying performance. At the Eventia Summer Summit, where we were presenting along with Dale Parmenter, group director [...]
I have heard a number of industry commentators confidently say that LOCOG wouldn’t be checking on a supplier’s environmental risk management and sustainability performance. Sorry to be the bearer of bad news – but they were wrong! I’m working with several companies who have been appointed to work for LOCOG and their sustainability practices and [...]
What do you mean by Sustainability: Sustainability means looking at the economic, environmental and social variables that affect your business and managing them so that your business can survive in the long term. Increasing your sustainability performance involves looking at what you currently do and making the necessary changes so that you develop an increasingly [...]
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